Content Marketing Manager | Global SW House (Hiring Campaign + Smart Working 70%

Content Marketing, Copywriting, Tech, Scrittura, Inglese
Your new company
Our client is a global SW House that designs, manufactures and markets cloud-based products and solutions aimed at analytics and sales data management.
Characterized by a top line of a few billion, some tens of thousands of employees and a global presence on four continents, in 2021 the client embarked on a hiring campaign in the development and architecture sector, with the ultimate aim of fully enhancing the product. company core, a Suite made up of different modules, which already today represents one of the three most advanced products on the global Analytics market.

The role
To support the Marketing department for the client's Bologna office, Hays, a leading company in the search and selection of personnel, is looking for a figure of Content Marketing Manager who will specifically have to bring to life the experience, the vision, the value product proposition and proven track record through compelling and successful content initiatives, which will ultimately drive engagement and growth opportunities with consumer goods manufacturers around the world.

As a Content Marketing Manager, you will be responsible for formulating content strategies, producing and publishing content through media channels, while being in contact with internal and external stakeholders.

What you need to be successful
The Ideal Candidate will have to support the definition of the content strategy for trade optimization, in line with the objectives and the corporate strategy in the short and long term.
It will need to create engaging content frameworks and develop an editorial calendar to deliver with impact throughout the year in global and local markets.
He will interact with internal teams and customers for the definition and creation of content.

The Candidate will work with headquarters and local teams to deliver digital content that aligns with corporate branding and digital guidelines.
He will coordinate the creation and distribution of content with internal and external teams of graphic design, digital media and public relations specialists.
It will manage the distribution of content to online channels and social media platforms.
It will also need to monitor, measure and analyze performance metrics on media channels, take corrective actions, optimize content, and propose improvement strategies to promote better engagement and experience.

Features that complement the profile
The ideal candidate must have gained at least 8 years of experience in a similar role within structured contexts.
Excellent verbal and written and interpersonal communication skills in English.
Content Management System (CMS), MS Office, Adobe Creative suite, social media planning platforms.
Competence in web analysis in the use of social media engagement and SEO strategies and standard methodologies.
SEO and writing and editing skills.
Previous experience in the technology and consumer goods sector will be a preferential title

Knowledge of the English language at mother tongue level is required

Salary package and placement will be functional to the actual experience and the starting values, although we foresee total packages indicatively between € 40,000 and € 50,000, together with a series of decidedly unique benefits.
Place of work: Bologna (with the possibility of smart-working up to 70%).

What do you need to do now
If you are interested in this opportunity, click on “Apply now” to send an updated copy of your CV. If this opportunity is not in line with your expectations, but you are looking for a new job, visit our website to find out more. Candidates of both sexes, after viewing the mandatory privacy information on the website, are requested to send their CV in Word format, indicating the reference (Ref. 930223). Hays S.r.l. Accredited Employment Agency: Min. Aut. N. 13 / I / 0007145 / 03.04 of 1 April 2008 Word format, indicating the reference (Ref. 926017). Hays S.r.l. Accredited Employment Agency: Min. Aut. N. 13 / I / 0007145 / 03.04 of 1 April 2008 # 930223 #930223
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Tipologia di lavoro
Tempo indeterminato
Information Technology, Internet
Sede di lavoro
Data di chiusura
29 Jul 2022

Consulente di riferimento

Il Consulente Marco Nava, è il nostro esperto che gestisce questa opportunità di lavoro, con sede a Milano
Hays, Corso Italia, 13 - Milano

Telefono: 02888931

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